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National Repository of Grey Literature

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Potential of tourism in Králicko Valentová, Adéla ; Jenčková, Jiřina (advisor) ; Havlíčková, Blanka (referee) The Bachelor ´s Theses deals with tourist destination Králický Sněžník. The aim of the theses is to analyse the situation of tourism in tourist destination Králický Sněžník, to find out the potential, opportunities and give an advice to potential investors. The first chapter defines tourism, destination of tourism, management of destination, macroenvironment, microenvironment, SWOT analysis, primary and secondary supply of tourism. The next chapter is focused on touristic destination of Králický Sněžník, management of Králický Sněžník, political, economic, social, technical and technological environment, primary and secondary supply of Králický Sněžník, summarized strengths, weaknesses, threats and opportunities, which are also opportunities for investors. Detailed record

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